SpearHead Conversations Podcast

RYAN SHULTZ: UNDERDOG PRODUCTIONS, EROS FILMS

In this episode of Spearhead Conversations, host Xavier Mercado interviews Ryan Schultz, founder of Underdog Productions and Eros Films, as he shares his journey from Racine, Wisconsin, to becoming a respected creative in video production.
Ryan launched Underdog Productions in 2021, inspired by personal experiences of feeling underestimated. In 2022, he expanded with Eros Films, a cinematic wedding storytelling venture co-founded with his wife.
A self-taught filmmaker, Ryan’s journey reflects resilience and adaptability, evolving from filming on an iPhone to mastering professional equipment. He emphasizes authentic storytelling, client connections, and work-life balance.
Ryan credits mentors like business coach’s and collaborator’s Johnny Bridgewater for guiding his growth. Tune in for insights on creativity, perseverance, and turning passion into success.

PROTEGÉ : ACTOR, MUSICIAN, MODEL

In this episode of Spearhead Conversations, host Xavier Mercado interviews multifaceted artist and actor Protegé, whose journey through music, acting, and modeling highlights the power of creative expression and personal growth. Raised in Milwaukee, Protégé found solace in music from an early age, using songwriting and beat-making as a form of therapy to navigate life’s challenges.
 
Protegé shares how he overcame the stigmas surrounding therapy and the “rapper” label, evolving from a hesitant artist to fully embracing his creative identity. His breakthrough track “Voicemails,” recorded during college, captured his emotional struggles and marked a shift toward more authentic storytelling.
 
Beyond music, Protegé has expanded into acting and modeling, contributing to film soundtracks before landing roles in the Circumstances films. His modeling career, which began with music promo shoots, grew into standout campaigns like Kessler’s Diamonds, blending artistry with visibility.
 
Grateful for his support system, including engineer TK and local artists, Protegé emphasizes the power of Milwaukee’s creative community. Looking ahead, he envisions touring, filmmaking, and international collaborations while encouraging artists to stay dedicated and true to themselves.

CHARLIE CLIPS: MUSICAL ARTIST, BATTLE RAPPER, ENTERTAINER

In this episode of Spearhead Conversations, host Xavier Mercado interviews legendary battle rapper Charlie Clips, exploring his rise to fame, challenges, and lasting impact on the industry. Clips reflects on transformative moments, including a pivotal underground battle that tested his adaptability and led to legendary introduction to a field he’s now dominated. Known as one of the greatest in his field, Clips shares insights into his meticulous preparation, support system, and commitment to giving back.
He candidly discusses personal struggles, such as coping with his father’s life sentence and breaking generational cycles for his son. Clips also recounts his transition to mainstream success on Wild ’N Out, crediting Nick Cannon for recognizing his talent. Throughout the episode, he emphasizes resilience, authenticity, and the importance of staying motivated.
This engaging conversation is a testament to Clips’ humility, consistency, and enduring influence, making it a must-listen for fans and aspiring rappers alike.

DJ GEMINI GILLY

In this episode of Spearhead Conversations, host Xavier Mercado interviews DJ GEMINI GILLY, one of the official DJ’s for the Milwaukee Bucks and a rising star in the local music scene. GILLY shares her journey of breaking barriers in a male-dominated industry, emphasizing the importance of hands-on experience, authenticity, and trusting the process. She recounts pivotal moments, such as learning to DJ on vinyl, receiving mentorship from figures like Mr. New York and DJ Bizon. Her achievements, including performing at Summerfest and opening for artists like SZA and Ja Rule, highlight her dedication to community and representation. GILLY GEMS ONLY event series takes center stage as a platform for promoting diverse music and fostering inclusivity. She also reflects on overcoming gender-related challenges, advocating for women in the industry, and creating safe, welcoming spaces at her events. With a vision to expand GEMS ONLY globally and continue performing at major festivals, DJ GEMINI GILLY inspires aspiring DJs to embrace their unique journeys, learn from setbacks, and stay true to their passions. This episode celebrates resilience, community, and the transformative power of music.

NIMESH ‘NEMO’ RUPAREL: STORE DIRECTOR OF ANTETOKOUNBROS, FOUNDER OF THE MILWAUKEE SWAP

In this episode of Spearhead Conversations, host Xavier Mercado talks with entrepreneur Nimesh Ruparel, known as “Nemo,” about his inspiring journey. Nimesh shares his pivotal role in Antetokounbros, home of a lifestyle brand created in partnership with the Antetokounmpo family, where he helped design the store and shape its merchandise strategy with a focus on community and legacy.
He reflects on his academic path at MATC and UW-Milwaukee, where he earned a marketing degree and an entrepreneurship certificate while balancing fatherhood, work, and education. During this time, he honed his skills in business planning, sales, and marketing.
Nimesh also discusses founding The Milwaukee Swap, Wisconsin’s first sneaker convention, which grew from a small Facebook group into a community of nearly 60,000 members. Its 2012 launch event drew hundreds of attendees.
Throughout the episode, Nimesh shares insights on overcoming challenges, fostering connections, and building purposeful brands, offering valuable lessons for aspiring entrepreneurs.

EMILY LANDERS: A LITTLE SOMETHING, A LOT OF LOVE

In this heartfelt episode of Spearhead Conversations, host Xavier Mercado sits down with Emily Landers, founder of A Little Something, A Lot of Love. A mother of three and former teacher, Emily shares how her own miscarriage at 15 weeks inspired her mission to support families experiencing pregnancy loss, miscarriage, and stillbirth.
Emily’s “joy bombs”—care packages filled with items like gemstone bracelets, rainbow prisms, and handwritten notes—offer comfort and hope to grieving families. Supported by local businesses and her community, Emily reflects on the overwhelming response to her initiative and the fulfillment she finds in helping others heal.
Throughout the episode, Emily discusses the importance of breaking taboos around pregnancy loss and fostering conversations that make grief less isolating. With personal stories and deep empathy, she highlights how her work has brought solace to many, turning her own pain into a source of light for others.
Tune in for an inspiring conversation about compassion, community, and finding purpose in the wake of loss.

JOSHUA JONES: FOUNDER/OWNER OF BROKELIFE

In this episode of Spearhead Conversations, host Xavier Mercado interviews Joshua Jones, founder of Broke Life, about his journey from record-breaking athlete to successful entrepreneur. Joshua shares stories from his high school days in Fresno, where he excelled in football, basketball, and track, earning All-City honors and setting records that still stand today. Joshua reflects on the challenges of leaving college to care for his mother during her battle with cancer and how he later transitioned to basketball in Chicago. His early experiences in sports management and Milwaukee’s club scene helped him develop professionalism and consistency, key traits that shaped his business approach. Now the owner of ‘BrokeLife’ on Milwaukee Street, Joshua has created a space that blends art, culture, and community. Redefining the word “broke” as Building Revenue, Overseeing New Empires, he emphasizes resilience, creativity, and staying true to his values. Joshua offers valuable advice for aspiring entrepreneurs: pursue education, embrace your uniqueness, follow your passion, and stay humble. His story is a testament to turning challenges into triumphs and inspiring others through authenticity.
 
 
 
 
 

MELANY VIRUET: CHILDLIKE FAITH

In this inspirational and impactful episode of Spearhead Conversations, host Xavier Mercado welcomes Melany Viruet, the creative mind behind Childlike Faith, a brand inspired by her Christian faith. Growing up in a bilingual, Puerto Rican household in Milwaukee, Melany’s journey is one of resilience and purpose, shaped by her family’s support and strong values.
Melany describes facing the challenges of self-doubt and balancing personal growth with professional goals. A pivotal moment at a church event gave her the clarity and inspiration to pursue her passion, ultimately leading to the creation of Childlike Faith as a brand that shares her story and beliefs.
Since its launch in 2023, Childlike Faith has grown into more than a clothing line; it’s a platform for connection. Through designs that reflect her values, Melany engages her community at vendor markets and online, spreading messages of faith, humility, and resilience.
In conversation with Xavier, Melany shares how her brand emphasizes trust, perseverance, and the power of community. By sharing her story, she hopes to inspire others to follow their dreams and navigate their own journeys with faith and purpose.

JESSICA JE’ LOVE: PERFORMING ARTIST, SONGWRITER, ENTREPRENEUR

In Episode Spearhead Conversations, host Xavier Mercado interviews the talented and resilient artist Jessica Je’ Love. From her roots in Indianola, Mississippi, to becoming a key figure in Milwaukee’s music scene, Jessica’s journey reflects hard work and determination. Starting her musical exploration at age of 6 and growing as an artist in community programs like Running Rebels, she forged her path with tenacity and strategic focus.
Jessica’s persona, “Pretty Little Beast,” embodies a unique blend of elegance and boldness. Inspired by icons like Aaliyah, Tupac, and TLC, she has developed an authentic style that sets her apart in an often imitative industry. Her growth over the years shows in her refined sound and distinctive brand, which resonates with fans looking for originality and strength.
Beyond music, Jessica’s entrepreneurial spirit shines. As a skilled cosmetologist and the founder of Honeymilk Spa, she underscores the value of diversifying skills. Her commitment to understanding the business side of entertainment has allowed her to carve out a niche as both an artist and a businesswoman, inspiring aspiring creatives to build their careers strategically.
The episode concludes with Jessica’s dreams of collaborating with industry icons like Kanye West and Beyoncé and her desire to support other artists. Jessica’s story is a testament to perseverance, authenticity, and unwavering belief in her vision, with a promising future fueled by passion and purpose.

ERIAN C.R.: URBAN LATIN ARTIST

In this episode of Spearhead Conversations, we explore the journey of Puerto Rican reggaeton artist Eric Damian Crespo Roman, also known as Erian C.R. Born in Milwaukee and raised in Puerto Rico, Erian returned to Milwaukee, where he developed a deep connection to the city and its vibrant music scene. He credits Milwaukee’s gritty culture with teaching him resilience and helping him reach key career milestones, like performing at Summerfest.
Collaboration has been central to Erian’s career. He has worked with various Milwaukee artists and is a strong advocate for unity over competition. Erian believes in the power of artists coming together to create a supportive community, emphasizing that collaboration elevates everyone involved.
Influenced early on by family and friends, Erian transitioned from rap to singing, finding his place in the reggaeton genre. Overcoming self-doubt was a significant part of his journey, as he pushed past insecurities to carve out his unique sound and voice within the genre. This resilience has been a defining aspect of his growth as an artist.
Rather than chasing massive fame, Erian focuses on creating meaningful music that resonates. His goal is to become a respected figure in reggaeton, building a legacy based on authenticity and dedication. His journey reflects a deep passion for his community and a vision for a lasting impact in the music world.