SpearHead Conversations Podcast

BENNY T: SAYWERD

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Benny T, the visionary behind SayWerd, a Milwaukee-based vintage shop that brings nostalgia to life through iconic pieces from the ’80s, ’90s, and 2000s. Benny shares how his love for community and culture inspired the creation of a space where memories are rekindled through fashion.
Raised in a business-minded family, Benny’s entrepreneurial spirit showed early from flipping Pokémon cards to envisioning a space that blended hustle with heart. Despite becoming a single parent and opening his store during the onset of COVID, Benny pushed forward with resilience and purpose.
His business philosophy is rooted in authenticity, patience, and building a space where people feel seen and safe principles passed down from his grandfather.
Benny’s energy and passion have made SayWerd more than a store, it’s a cultural hub and a community staple. This episode is a testament to turning challenges into fuel and using business as a force for connection and storytelling.

MEG STROBEL: PHOTOGRAPGHER

In this energetic Episode of Spearhead Conversations, Xavier Mercado interviews Meg Strobel, a dynamic Milwaukee-based photographer. Growing up in Menasha, Wisconsin, she was drawn to the arts but initially saw them as an unlikely career path. Over time, her passion for photography took center stage, leading her to develop a distinctive style of experimental portraiture.
Meg’s dedication is evident in both her formal education and self-driven artistic growth. Her work, characterized by its ability to capture the essence of her subjects, has been featured in major publications. She emphasizes the importance of pushing creative boundaries and staying true to one’s artistic vision.
Beyond her photography, Meg is an active figure in Milwaukee’s creative community. She collaborates with organizations like Milwaukee Pride and Courage MKE, crediting much of her success to the city’s supportive and collaborative artistic environment.
Listeners will be inspired by Meg’s passion, energy, and insights into her craft. As she discusses her future goals—expanding beyond Milwaukee and exploring new creative avenues—her story serves as motivation for aspiring photographers and artists everywhere.

MICAH EMRICH: RECORDING ARTIST

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Micah Emrich, a Milwaukee-based vocalist known for his early 2000s Pop-Soul inspired sound. Balancing a full-time music career with another job, Micah’s journey is marked by dedication and resilience. Mastering instruments  like the cello, guitar, and drums, gives proof to his fueling passion for music.
Inspired by artists like Justin Bieber and Justin Timberlake, Micah values authenticity and adaptability in his music. Throughout the episode, he shares his insights on perseverance, advising aspiring artists to stay true to themselves and push through challenges. His approach has allowed him to create music that resonates deeply with audiences.
Micah’s collaboration with producer Matt Lacey on the song ICU highlights his innovative style, blending catchy melodies with storytelling reminiscent of iconic tracks like Thriller. The song gained notable industry attention, with support from Timbaland, further elevating its reach.
He credits Milwaukee’s creative community for his success, with performances at major events like Summerfest and recognition from top producers. Micah continues to build his career with a focus on integrity, collaboration, and a passion for making a lasting impact in the music industry.

KEYLIME: MUSICAL PRODUCER

On this episode of Spearhead Conversations, host Xavier Mercado interviews Keylime, a phenomenal musical producer who has made Milwaukee’s music scene his home. Born in Annapolis, Maryland, he began producing as a teenager using GarageBand, with his first song, Phone Calls, serving as a tribute to a late friend. Over time, he developed a versatile style, blending genres.
Moving to Milwaukee was a pivotal step, immersing him in the city’s vibrant music scene and fostering collaborations. His work on the Bucket Boys EP showcases his community-driven approach and creative range.
In their conversation, Keylime reflected on his influences, aspirations, and the role of relationships in his creative process. He shared his dream collaborations with Smino and Saba and humorously expressed his wish for a Modelo partnership. He also emphasized the importance of prioritizing passion and community over financial gain.
Grateful for the support of friends, family, and mentors, Keylime spoke openly about overcoming self-doubt and perfectionism. With new projects on the horizon, his journey continues, fueled by a dedication to meaningful and collaborative music.
Join us by tuning in! Listen on your favorite podcast platform via SpearheadMke.com. Click one of the podcast icons at the top of the home page or navigate to ‘Audio Podcasts’ in the menu.

ZACH PETERSEN: ZP CONSTRUCTION

In this episode of Spearhead Conversations, host Xavier Mercado welcomes Zach Petersen, founder of ZP Construction, to share his journey from a young entrepreneur to a leader in the construction industry. Growing up in Racine, Wisconsin, Zach took on responsibility early, developing the resilience and work ethic that would shape his success.
What started as a hobby soon became a career, with Zach laying the foundation for ZP Construction after high school. In 2015, he officially launched the company, later rebranding as Zero Problems Construction to reflect its commitment to reliable, hassle-free service.
Zach shares the challenges of earning trust in a competitive industry and how transparency, integrity, and innovation have fueled his growth. He discusses his dedication to quality, sustainability—using eco-friendly materials like Malarkey Roofing products—and adapting to new technologies such as AI.
From roofing to full-scale remodeling, Zach has built a company known for craftsmanship and customer satisfaction. His journey is a testament to perseverance, adaptability, and a commitment to excellence—offering valuable insights for aspiring entrepreneurs and industry professionals alike.

DONNA GALLARDO: SHEWOLF MKE

In this episode of Spearhead Conversations, host Xavier Mercado speaks with Donna Gallardo, founder of SheWolf MKE, a women’s boxing gym on Milwaukee’s south side. A pioneer in the sport, Donna’s journey is one of resilience, passion, and breaking barriers.
Raised in Milwaukee, Donna discovered boxing at 12, secretly competing in amateur fights. After earning a degree in electrical engineering, she transitioned from athlete to mentor, eventually founding SheWolf MKE to empower female boxers and build a supportive community.
She shares the challenges of starting a business, the significance of her gym’s location, and the impact of creating a space for women to gain confidence and strength. Her work earned her a Trailblazer Award from the Milwaukee Youth Sports Alliance.
Donna reflects on balancing entrepreneurship with personal life and encourages others to find their purpose, pursue it with determination, and make a lasting impact. Through SheWolf MKE, she is transforming lives and redefining women’s boxing.

HUEY V: WAREHOUSE MUSIC GROUP, ROCNATION

On this episode, host Xavier Mercado welcomes Huey V, a rising recording artist signed to Warehouse Music Group/ROCNATION. From Milwaukee’s northside to the national stage, Huey V’s journey is a testament to resilience, talent, and hard work.
Inspired by legends like Tupac, he began with poetry before transitioning to music, drawing influence from Kanye West and Kendrick Lamar. Despite challenges, his deep connection to Milwaukee shaped his determination, ultimately catching the attention of industry veteran Memphis Bleek and opening doors at Warehouse Music Group/ROCNATION. 
Huey V remains grounded, crediting mentors like Memphis Bleek, Freeway, and Beanie Sigel for his growth. His storytelling and authenticity resonate with audiences, offering both inspiration and entertainment.
In this episode, he shares insights on his creative process, early performances, and the dedication behind his success—a powerful story of music’s transformative power.

TEEGLAZEDIT: VIDEOGRAPHER

In this episode of Spearhead Conversations, host Xavier Mercado sits down with acclaimed videographer TeeglazedIt, whose journey from Milwaukee to Los Angeles is a testament to hard work, creativity, and perseverance.
Raised by a single mother, TeeglazedIt developed a strong work ethic early on, juggling multiple jobs as a teen. His passion for filmmaking began with skate videos but took off between 2014 and 2016 when he committed to video production. Facing challenges in dangerous neighborhoods and resistance from industry insiders, he taught himself the skills to succeed.
His persistence led to collaborations with top Milwaukee artists like Chicken P and Certified Trapper, eventually opening doors in L.A., where he worked with stars like King Von, Lil Durk, and Soulja Boy.
Throughout the episode, TeeglazedIt shares insights on trusting the process, going all-in, and staying true to one’s vision. His story is a powerful reminder that resilience and passion can turn dreams into reality.

ANTHONY BUCHANAN: CARDIAC DA PULSE

In this episode of Spearhead Conversations, host Xavier Mercado talks with Anthony Buchanan, known as Cardiac the Pulse, about his journey, music, and personal growth. Raised by his grandparents in Milwaukee, he found inspiration in a wide range of artists, from The Stylistics to Hootie & the Blowfish. Therapy helped him embrace authenticity, shaping both his life and music.
Anthony’s artistic path began with poetry, tap dancing, and trumpet playing before evolving into songwriting and performance. His time with the Running Rebels organization refined his skills, while influences like Nas and Tupac helped him develop his storytelling voice.
The name Cardiac the Pulse reflects his deeply personal approach to music. His latest project, Give Me Grace, explores themes of growth and spirituality, and he looks forward to future collaborations and partnerships.
Anthony leaves aspiring artists with advice: surround yourself with supportive people, stay focused, and pursue your passion fearlessly. His journey is a testament to resilience, creativity, and authenticity in music.

KOBY KRUEGER: PROFESSIONAL MMA FIGHTER

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Koby Krueger, a rising MMA fighter from Milwaukee, Wisconsin. Training under the renowned Anthony Pettis camp, Koby is determined to make his mark in the competitive world of Mixed Martial Arts.
Koby shares his journey growing up on Milwaukee’s south side, overcoming challenges as the son of a single mother. Initially inspired by WWE, he later found his true passion for MMA through icons like Anderson Silva. A shoulder injury temporarily sidelined him, but he used the setback as fuel to return even stronger.
His training, led by Sergio Pettis—not just a brother-in-law but a tough-love mentor—pushes him to new heights. He discusses the discipline required to balance fatherhood and fighting, from strict dieting to mental preparation, all while managing the nerves that come with stepping into the octagon.
Koby credits mentors like Ray Pettis for shaping his career and staying motivated by his teams legacy and his children’s future. With ambitious goals for multiple wins this year, he remains focused on proving himself in professional MMA, driven by perseverance, hard work, and self-belief.