JOSHUA JONES: FOUNDER/OWNER OF BROKELIFE

In this episode of Spearhead Conversations, host Xavier Mercado interviews Joshua Jones, founder of Broke Life, about his journey from record-breaking athlete to successful entrepreneur. Joshua shares stories from his high school days in Fresno, where he excelled in football, basketball, and track, earning All-City honors and setting records that still stand today. Joshua reflects on the challenges of leaving college to care for his mother during her battle with cancer and how he later transitioned to basketball in Chicago. His early experiences in sports management and Milwaukee’s club scene helped him develop professionalism and consistency, key traits that shaped his business approach. Now the owner of ‘BrokeLife’ on Milwaukee Street, Joshua has created a space that blends art, culture, and community. Redefining the word “broke” as Building Revenue, Overseeing New Empires, he emphasizes resilience, creativity, and staying true to his values. Joshua offers valuable advice for aspiring entrepreneurs: pursue education, embrace your uniqueness, follow your passion, and stay humble. His story is a testament to turning challenges into triumphs and inspiring others through authenticity.