SpearHead Conversations Podcast

JESSE BOOKER: FACE OF RAPCINE

Jesse Booker’s journey is a powerful example of how positivity, authenticity, and community involvement can create lasting impact. Known as the “Golden Voice of Racine,” Jesse grew up as an only child, naturally drawn to building genuine relationships across diverse groups, a trait that continues to shape his personal and professional life.
After serving in the military to fund his education, Jesse attended UW Oshkosh to study radio, TV, and film. Though he faced academic setbacks, his leadership, connection-building, and life experience proved invaluable, forming a network that still supports him today.
Deeply committed to Racine, Jesse launched “Rapcine” to promote local artists, which evolved into a platform for uplifting community events. He also co-founded “Santa Does Exist,” a holiday initiative helping hundreds of families each year.
In this episode, Jesse shares stories of growth, service, and resilience. Whether hosting events, leading charitable efforts, or showing up as a father and friend, Jesse’s energy and heart reflect a life dedicated to uplifting others.

JOSEPH WILKE: SILKE DOT JOSE X VISION MINDS ENTERTAINMENT

On this episode of Spearhead Conversations, host Xavier Mercado welcomes Joseph “Silke Dot Jose” Wilke a community leader, musician, educator, and passionate advocate for Milwaukee’s youth. Born and raised in Sheboygan, Joseph was shaped by his early experiences and the guidance of his single mother and grandmother, excelling in both academics and athletics.
Joseph’s career began as a middle school gym teacher in Milwaukee, but his calling soon led him to found Vision Minds Entertainment, a platform focused on empowering young artists through mentorship, education, and creativity. His artistic journey evolved from dreams of rap stardom to a Christ-conscious message rooted in service and personal growth.
In this episode, Joseph opens up about the challenges of launching his company, the role of tough love and structure in youth development, and his belief in educational pathways tailored to individual talents. His insights reflect a deep commitment to helping others thrive through real, purpose-driven education.
Listeners will be inspired by Joseph’s passion, authenticity, and drive to uplift his community. Through music, mentorship, and tireless advocacy, he is helping shape a brighter future for Milwaukee’s youth.

ANDRES ZAPATA: GEMBA LLC. & AUTISM

In this powerful episode, Xavier Mercado sits down with Andres Zapata, Founder of GEMBA LLC. and associate pastor at his church in the Mukwonago area. Inspiration blooms as both sit in for a heartfelt conversation on perseverance, purpose, and community impact. Born and raised in Milwaukee, Andres opens up about overcoming a difficult childhood and finding direction through faith, resilience, and hard work.
He shares his professional within a Fortune 500 company, where he rose from an entry level technical support specialist to senior global leadership roles. A turning point came with his son Milo’s autism diagnosis, which reshaped his life and inspired the launch of GEMBA LLC. A platform focused on helping small businesses and nonprofits grow while also raising awareness and education around autism.
Andres speaks candidly about the personal challenges he’s faced, including fear, perfectionism, and self-doubt, and how he leaned on faith, positive self-talk, and a strong support system to push forward. His story is one of balancing business ambition with a deeper mission to serve others and make a lasting difference.
Whether you’re an entrepreneur, parent of a child with special needs, or someone striving to lead with purpose, Andres’ honesty and passion will leave you inspired to stay the course, embrace compassion, and find strength in your calling.

JEFFREY MCALISTER JR: CEO, FASHIONSENSE

Jeffrey McAlister Jr.‘s journey is a testament to passion, perseverance, and purpose. Raised in Beloit, Wisconsin, he was inspired by his father’s style and developed a love for art, cooking, and fashion. What began as childhood interests and college modeling experiences evolved into a self-made career as a stylist, event producer, and community leader.
He founded FashionSense, a brand focused on helping others express their style with confidence. Despite early challenges in Milwaukee’s fashion scene, Jeffrey pushed forward, producing standout shows, mentoring models, and building key partnerships with local boutiques.
Now president of Milwaukee Fashion Foundation, Jeffrey is recognized for bringing inclusivity and fresh energy to the city’s fashion community. His leadership and mentorship continue to empower creatives and elevate local talent.
In this episode, Jeffrey shares his story, from humble beginnings to impactful leadership, offering insights, lessons, and encouragement for anyone chasing their dreams with heart and resilience.

KEWL TAY: JUICE TALK TV, VISIONARY CLOTHING CO.

In this episode, Xavier Mercado sits down with Kewl Tay, the creative mind behind Juice Talk TV and the Visionary clothing line. Tay shares how growing up in Milwaukee, surrounded by his mother’s taverns and a hardworking family, shaped his drive and business mindset. Music was a constant in his life, influencing his ambitions from an early age.
Tay began as a musician, recording with limited resources and pushing to get noticed. Realizing how hard it was for new artists to gain exposure, he launched Juice Talk TV to spotlight emerging talent, providing others the platform he once needed.
With nothing but a phone and determination, Tay grew Juice Talk TV into a well-known brand, earning viral success and Creative of the Year honors from Hyphen MKE. His journey reflects resilience, vision, and a deep commitment to uplifting others.
He also discusses expanding into fashion with Visionary, the importance of believing in your vision, and the unwavering support of his wife. Tay’s story is a powerful example of turning passion into purpose, while giving back to the creative community.

JEZ HERNANDEZ: THE SWEET SHOP 28, MINI STACKED MKE

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Jez Hernandez, founder of Sweet Shop 28 and Mini Stacked MKE. Originally from Guadalajara, Jalisco, and raised in California and Wisconsin, Jez shares her inspiring journey of immigrating to the U.S. and finding her path as an entrepreneur.
Her love for fashion, influenced by her mother’s work as a clothing vendor, led her to start Sweet Shop 28, an online boutique offering clothing and accessories. Despite early setbacks and self-doubt, Jez pushed forward with creativity, faith, and family support, eventually growing a loyal customer base across the U.S. and beyond.
When the fashion business slowed, Jez shifted her focus and launched Mini Stacked MKE, a dessert food truck featuring mini pancakes and churros infused with flavors inspired by her Mexican roots. Alongside her 17-year-old son Jacob, she runs a family-centered operation fueled by passion and innovation.
Throughout the conversation, Jez  speaks candidly about overcoming barriers, building confidence, and staying true to her culture. Her story offers inspiration to aspiring entrepreneurs, reminding them to embrace risk, stay consistent, and always lead with heart.

CRE$PO: LATIN URBAN ARTIST

In this episode of Spearhead Conversations, Xavier Mercado sits down with Milwaukee’s own Cre$po, a rising reggaeton artist whose sound is helping shape the city’s Latin urban music scene. From his early beginnings on Milwaukee’s south side to earning spots on major stages, Cre$po’s journey reflects resilience, talent, and a deep connection to his roots.
He opens up about the experiences that shaped him, growing up in a two-parent household that eventually changed, finding his voice in basement studio sessions, and staying inspired by family and culture. His Puerto Rican heritage plays a central role in both his identity and his music, influencing not just his sound, but his purpose as an artist.
Beyond music, Cre$po balances a thriving barbering career and fatherhood, all while continuing to push forward creatively. He reflects on milestones like performing at Summerfest and The Rave, collaborating with respected local artists, and staying grounded despite challenges or doubts from others.
This conversation goes deeper than just music. Cre$po shares valuable insight into his creative process, the power of authenticity, and the importance of community and consistency. Tune in for an inspiring and heartfelt episode that highlights the spirit of a dreamer who’s determined to leave his mark on Milwaukee and beyond.

RICHIE P. GOLDCHAIN: MUSICIAN, PRODUCER

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Milwaukee artist and producer Richie P. Goldchain to explore his journey, creative process, and the experiences that have shaped his career.
Richie discusses how his Southern roots and Milwaukee upbringing influenced both his personal identity and musical style. From digging through his father’s record collection to creating music with friends in high school, his passion for sound developed early.
He highlights the values that guide his work—authenticity, collaboration, and a deep commitment to community. Richie also shares how these principles have helped him grow as both an artist and a producer.
From winning “Best Rap” at the Shepherd Express to building a supportive local scene, Richie reflects on key milestones and his motivation to give back. Looking ahead, he envisions more collaborations, bigger stages, and inspiring the next generation of creatives.

STUDIO SESSION WITH RAY NITTI

In this inspiring episode, Xavier Mercado sits down with Milwaukee creative and community leader Ray Nitti. Ray shares his journey from emerging artist to a powerful force uplifting both Milwaukee and his native Virgin Islands. He opens up about his evolving music career and the realization that the perfect time to act is always “now.”
Ray highlights his work with the Creative Corridor, where he and a passionate team offer programs for youth from DJ lessons and media training to mindfulness practices. These efforts create safe, creative spaces and promote growth in Milwaukee’s neighborhoods.
He also discusses his run for District 4, touching on political and economic challenges in the city. Ray stresses the importance of unity, bridging gaps between the north and south sides, and between Black and Brown communities to drive lasting change.
Whether reflecting on the impact of his hit “Bow,” challenging industry gatekeeping, or mentoring new talent, Ray’s humility and purpose shine through. His legacy is built not on accolades, but on the lives and communities he uplifts.

BRIAN C WILSON JR: SEVEN GENERATION CONTRACTORS LLC

Brian C. Wilson Jr. joins Spearhead Conversations for an inspiring episode that charts his powerful transformation from facing adversity to leading with purpose as a successful entrepreneur and changemaker.
As the founder of Seven Generation Contractors LLC, the only American Indian-owned commercial, residential, and military concrete company in Wisconsin. Brian shares how his Indigenous roots, personal struggles, and commitment to growth have shaped both his life and leadership.
Raised as one of the few Indigenous families in Fort Atkinson, Wisconsin, Brian faced significant challenges, including trouble with the law and time in prison. Refusing to let those experiences define him, he turned his life around through education, earning both a bachelor’s and master’s degree. Eventually, he found his true calling in construction, building not just a business but a legacy inspired by the Oneida Nation principle of thinking seven generations ahead.
In this episode, Brian discusses launching Seven Generation Contractors LLC from the ground up, the importance of collaboration over competition, and the mentors who guided him. He also speaks on his commitment to community, whether it’s through sponsoring local boxing events, supporting fellow entrepreneurs, or launching a new health-focused restaurant. His story offers a powerful blueprint for resilience, leadership, and using your journey to spark meaningful change.