SpearHead Conversations Podcast

JEFFREY MCALISTER JR: CEO, FASHIONSENSE

Jeffrey McAlister Jr.‘s journey is a testament to passion, perseverance, and purpose. Raised in Beloit, Wisconsin, he was inspired by his father’s style and developed a love for art, cooking, and fashion. What began as childhood interests and college modeling experiences evolved into a self-made career as a stylist, event producer, and community leader.
He founded FashionSense, a brand focused on helping others express their style with confidence. Despite early challenges in Milwaukee’s fashion scene, Jeffrey pushed forward, producing standout shows, mentoring models, and building key partnerships with local boutiques.
Now president of Milwaukee Fashion Foundation, Jeffrey is recognized for bringing inclusivity and fresh energy to the city’s fashion community. His leadership and mentorship continue to empower creatives and elevate local talent.
In this episode, Jeffrey shares his story, from humble beginnings to impactful leadership, offering insights, lessons, and encouragement for anyone chasing their dreams with heart and resilience.

KEWL TAY: JUICE TALK TV, VISIONARY CLOTHING CO.

In this episode, Xavier Mercado sits down with Kewl Tay, the creative mind behind Juice Talk TV and the Visionary clothing line. Tay shares how growing up in Milwaukee, surrounded by his mother’s taverns and a hardworking family, shaped his drive and business mindset. Music was a constant in his life, influencing his ambitions from an early age.
Tay began as a musician, recording with limited resources and pushing to get noticed. Realizing how hard it was for new artists to gain exposure, he launched Juice Talk TV to spotlight emerging talent, providing others the platform he once needed.
With nothing but a phone and determination, Tay grew Juice Talk TV into a well-known brand, earning viral success and Creative of the Year honors from Hyphen MKE. His journey reflects resilience, vision, and a deep commitment to uplifting others.
He also discusses expanding into fashion with Visionary, the importance of believing in your vision, and the unwavering support of his wife. Tay’s story is a powerful example of turning passion into purpose, while giving back to the creative community.

JEZ HERNANDEZ: THE SWEET SHOP 28, MINI STACKED MKE

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Jez Hernandez, founder of Sweet Shop 28 and Mini Stacked MKE. Originally from Guadalajara, Jalisco, and raised in California and Wisconsin, Jez shares her inspiring journey of immigrating to the U.S. and finding her path as an entrepreneur.
Her love for fashion, influenced by her mother’s work as a clothing vendor, led her to start Sweet Shop 28, an online boutique offering clothing and accessories. Despite early setbacks and self-doubt, Jez pushed forward with creativity, faith, and family support, eventually growing a loyal customer base across the U.S. and beyond.
When the fashion business slowed, Jez shifted her focus and launched Mini Stacked MKE, a dessert food truck featuring mini pancakes and churros infused with flavors inspired by her Mexican roots. Alongside her 17-year-old son Jacob, she runs a family-centered operation fueled by passion and innovation.
Throughout the conversation, Jez  speaks candidly about overcoming barriers, building confidence, and staying true to her culture. Her story offers inspiration to aspiring entrepreneurs, reminding them to embrace risk, stay consistent, and always lead with heart.

CRE$PO: LATIN URBAN ARTIST

In this episode of Spearhead Conversations, Xavier Mercado sits down with Milwaukee’s own Cre$po, a rising reggaeton artist whose sound is helping shape the city’s Latin urban music scene. From his early beginnings on Milwaukee’s south side to earning spots on major stages, Cre$po’s journey reflects resilience, talent, and a deep connection to his roots.
He opens up about the experiences that shaped him, growing up in a two-parent household that eventually changed, finding his voice in basement studio sessions, and staying inspired by family and culture. His Puerto Rican heritage plays a central role in both his identity and his music, influencing not just his sound, but his purpose as an artist.
Beyond music, Cre$po balances a thriving barbering career and fatherhood, all while continuing to push forward creatively. He reflects on milestones like performing at Summerfest and The Rave, collaborating with respected local artists, and staying grounded despite challenges or doubts from others.
This conversation goes deeper than just music. Cre$po shares valuable insight into his creative process, the power of authenticity, and the importance of community and consistency. Tune in for an inspiring and heartfelt episode that highlights the spirit of a dreamer who’s determined to leave his mark on Milwaukee and beyond.

RICHIE P. GOLDCHAIN: MUSICIAN, PRODUCER

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Milwaukee artist and producer Richie P. Goldchain to explore his journey, creative process, and the experiences that have shaped his career.
Richie discusses how his Southern roots and Milwaukee upbringing influenced both his personal identity and musical style. From digging through his father’s record collection to creating music with friends in high school, his passion for sound developed early.
He highlights the values that guide his work—authenticity, collaboration, and a deep commitment to community. Richie also shares how these principles have helped him grow as both an artist and a producer.
From winning “Best Rap” at the Shepherd Express to building a supportive local scene, Richie reflects on key milestones and his motivation to give back. Looking ahead, he envisions more collaborations, bigger stages, and inspiring the next generation of creatives.

STUDIO SESSION WITH RAY NITTI

In this inspiring episode, Xavier Mercado sits down with Milwaukee creative and community leader Ray Nitti. Ray shares his journey from emerging artist to a powerful force uplifting both Milwaukee and his native Virgin Islands. He opens up about his evolving music career and the realization that the perfect time to act is always “now.”
Ray highlights his work with the Creative Corridor, where he and a passionate team offer programs for youth from DJ lessons and media training to mindfulness practices. These efforts create safe, creative spaces and promote growth in Milwaukee’s neighborhoods.
He also discusses his run for District 4, touching on political and economic challenges in the city. Ray stresses the importance of unity, bridging gaps between the north and south sides, and between Black and Brown communities to drive lasting change.
Whether reflecting on the impact of his hit “Bow,” challenging industry gatekeeping, or mentoring new talent, Ray’s humility and purpose shine through. His legacy is built not on accolades, but on the lives and communities he uplifts.

BRIAN C WILSON JR: SEVEN GENERATION CONTRACTORS LLC

Brian C. Wilson Jr. joins Spearhead Conversations for an inspiring episode that charts his powerful transformation from facing adversity to leading with purpose as a successful entrepreneur and changemaker.
As the founder of Seven Generation Contractors LLC, the only American Indian-owned commercial, residential, and military concrete company in Wisconsin. Brian shares how his Indigenous roots, personal struggles, and commitment to growth have shaped both his life and leadership.
Raised as one of the few Indigenous families in Fort Atkinson, Wisconsin, Brian faced significant challenges, including trouble with the law and time in prison. Refusing to let those experiences define him, he turned his life around through education, earning both a bachelor’s and master’s degree. Eventually, he found his true calling in construction, building not just a business but a legacy inspired by the Oneida Nation principle of thinking seven generations ahead.
In this episode, Brian discusses launching Seven Generation Contractors LLC from the ground up, the importance of collaboration over competition, and the mentors who guided him. He also speaks on his commitment to community, whether it’s through sponsoring local boxing events, supporting fellow entrepreneurs, or launching a new health-focused restaurant. His story offers a powerful blueprint for resilience, leadership, and using your journey to spark meaningful change.

BENNY T: SAYWERD

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Benny T, the visionary behind SayWerd, a Milwaukee-based vintage shop that brings nostalgia to life through iconic pieces from the ’80s, ’90s, and 2000s. Benny shares how his love for community and culture inspired the creation of a space where memories are rekindled through fashion.
Raised in a business-minded family, Benny’s entrepreneurial spirit showed early from flipping Pokémon cards to envisioning a space that blended hustle with heart. Despite becoming a single parent and opening his store during the onset of COVID, Benny pushed forward with resilience and purpose.
His business philosophy is rooted in authenticity, patience, and building a space where people feel seen and safe principles passed down from his grandfather.
Benny’s energy and passion have made SayWerd more than a store, it’s a cultural hub and a community staple. This episode is a testament to turning challenges into fuel and using business as a force for connection and storytelling.

MEG STROBEL: PHOTOGRAPGHER

In this energetic Episode of Spearhead Conversations, Xavier Mercado interviews Meg Strobel, a dynamic Milwaukee-based photographer. Growing up in Menasha, Wisconsin, she was drawn to the arts but initially saw them as an unlikely career path. Over time, her passion for photography took center stage, leading her to develop a distinctive style of experimental portraiture.
Meg’s dedication is evident in both her formal education and self-driven artistic growth. Her work, characterized by its ability to capture the essence of her subjects, has been featured in major publications. She emphasizes the importance of pushing creative boundaries and staying true to one’s artistic vision.
Beyond her photography, Meg is an active figure in Milwaukee’s creative community. She collaborates with organizations like Milwaukee Pride and Courage MKE, crediting much of her success to the city’s supportive and collaborative artistic environment.
Listeners will be inspired by Meg’s passion, energy, and insights into her craft. As she discusses her future goals—expanding beyond Milwaukee and exploring new creative avenues—her story serves as motivation for aspiring photographers and artists everywhere.

MICAH EMRICH: RECORDING ARTIST

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Micah Emrich, a Milwaukee-based vocalist known for his early 2000s Pop-Soul inspired sound. Balancing a full-time music career with another job, Micah’s journey is marked by dedication and resilience. Mastering instruments  like the cello, guitar, and drums, gives proof to his fueling passion for music.
Inspired by artists like Justin Bieber and Justin Timberlake, Micah values authenticity and adaptability in his music. Throughout the episode, he shares his insights on perseverance, advising aspiring artists to stay true to themselves and push through challenges. His approach has allowed him to create music that resonates deeply with audiences.
Micah’s collaboration with producer Matt Lacey on the song ICU highlights his innovative style, blending catchy melodies with storytelling reminiscent of iconic tracks like Thriller. The song gained notable industry attention, with support from Timbaland, further elevating its reach.
He credits Milwaukee’s creative community for his success, with performances at major events like Summerfest and recognition from top producers. Micah continues to build his career with a focus on integrity, collaboration, and a passion for making a lasting impact in the music industry.